Take control of your ad campaigns with GTO Marketing™.
"Game Theory Optimal" (GTO) is a term used to describe a strategy that yields a high success rate and cannot be exploited by any level of opposition or competition.
GTO Marketing™ is a marketing strategy that prevents the exploitation of your time, money, and effort by ad networks, weak offers, ineffective funnel designs, or the disruptive trends of the new world, so that you can maximize your efforts. The purpose of GTO Marketing™ is to build winning ad campaigns at a higher rate than the amount of ad campaigns that lose, under any condition, regardless of how volatile the economy is, or how skillful and well-funded your competition may be.
GTO Tracking™ allows you to easily track and manage the necessary Action Point™ activity that is required to meet your marketing KPIs and goals.
An Action Point™ is any point of interest in your marketing funnel, such as a landing page, clicking on a link, viewing a page, making a purchase, or downloading an incentive. Any part of a funnel or any aspect of a marketing campaign is an Action Point™ if that point of action is a step along the way to your ultimate goal of making sales.
The Action Point™ concept is the core of the GTO Marketing™ Strategy, which simplifies the process of digital marketing for any product or service. This approach enables you to effectively adapt your marketing in real-time to a rapidly changing world with everchanging policies and disruptive trends that impact the lives and minds of your target audience.
Big data requires artificial intelligence in order to be understood or utilized. Marketing campaigns require actual intelligence in order to be successful. Real decisions produce real results. More data requires more people, and more people will make more mistakes. GTO Marketing™ allows you to do more with less. It's not about the size of your data, it's what you do with it. Improving your marketing performance? That's big.
GTO Tracking™ has a unique action tracking feature that allows you to track conversions or actions just like a CPA network, but better. This function does not require the harvesting of private user data in order to operate.
GTO Tracking™ is a cloud service that is hosted on our powerful servers, so there's nothing to download, install, or configure. Via your computer, smartphone, or tablet device, your account can be accessed from any web browser.
Get full use and access to all features of the GTO Tracking™ platform with no restrictions, limits, or additional fees.
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