Take control of your ad campaigns with GTO Marketing™.
"Game Theory Optimal" (GTO) is a term used to describe a strategy that yields a high success rate and cannot be exploited by any level of opposition or competition.
GTO Marketing™ is a marketing strategy that prevents the exploitation of your time, money, and effort by ad networks, weak offers, ineffective funnel designs, or the disruptive trends of the new world so that you can maximize your efforts. The purpose of GTO Marketing™ is to build winning ad campaigns at a higher rate than the number of ad campaigns that lose, under any condition, regardless of how volatile the economy is or how skillful and well-funded your competition may be.
GTO Tracking™ allows you to easily track and manage the necessary Action Point™ activity that is required to meet your marketing KPIs and goals.
An Action Point™ is any point of interest in your marketing funnel, such as a landing page, clicking on a link, viewing a page, making a purchase, or downloading an incentive. Any part of a funnel or any aspect of a marketing campaign is an Action Point™ if that point of action is a step along the way to your ultimate goal of making sales.
The Action Point™ concept is the core of the GTO Marketing™ Strategy, which simplifies the process of digital marketing for any product or service. This approach enables you to effectively adapt your marketing in real-time to a rapidly changing world with everchanging policies and disruptive trends that impact the lives and minds of your target audience.
Big data requires artificial intelligence in order to be understood or utilized. Marketing campaigns require Actual Intelligence in order to be successful because only real decisions produce real results. More data requires more people and more people will make more mistakes. GTO Marketing™ allows you to do more with less. It's not about the size of your data, it's what you do with it. Improving your marketing performance? That's big.
GTO Tracking™ has a unique Action Tracking Link™ feature that allows you to track any type of activity, including sales or affiliate commissions, with a special link. So, you don't have to fumble with variables or have the problem of needing to embed a code where you can't. You can also use the Action Tracking Code™. These functions do not require the harvesting of private user data... because that's creepy and unnecessary.
GTO Tracking™ is a private cloud service that is hosted on our powerful servers which means there's nothing to download, install, or configure... and there are no additional charges for hosting, clicks, security, or data retention.
The Performance Scope™ provides you with the ability to know if any promotion is profitable, before you actually run an ad campaign. Furthermore, this tool shows you exactly which metrics are required for your ad campaign to be successful. It’s like being able to view the future. This allows you to avoid making the kinds of marketing mistakes that cause you to waste money on ad campaigns.
The Ad Optimizer™ is an artificially intelligent marketing consultant that informs you of exactly what you need to do in order to optimize your digital marketing campaigns. This tool provides you with precise solutions for any type of problem you can have with running ad campaigns on any paid traffic source. This allows you to manage your ad campaigns with expert guidance.
This is about YOU making your digital marketing easier and more successful.
Smart people that need to see better digital ad campaign performance.
Something that actually works.
No, they didn't.
No, but we provide stellar support.
Don't fret about the past...we're here now.
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