Actions Speak Louder Than Keywords

"Game Theory Optimal" (GTO) is a term used to describe a strategy that yields a high success rate and cannot be exploited by any level of opposition or competition.

GTO Marketing™ is a marketing strategy that prevents the exploitation of your time, money, and effort by ad networks, weak offers, ineffective funnel designs, or the disruptive trends of the new world so that you can maximize your efforts. The purpose of GTO Marketing™ is to build winning ad campaigns at a higher rate than the number of ad campaigns that lose, under any condition, regardless of how volatile the economy is or how skillful and well-funded your competition may be.

GTO Tracking™ allows you to easily track and manage the necessary Action Point™ activity that is required to meet your marketing KPIs and goals.

An Action Point™ is any point of interest in your marketing funnel, such as a landing page, clicking on a link, viewing a page, making a purchase, or downloading an incentive. Any part of a funnel or any aspect of a marketing campaign is an Action Point™ if that point of action is a step along the way to your ultimate goal of making sales.

The Action Point™ concept is the core of the GTO Marketing™ Strategy, which simplifies the process of digital marketing for any product or service. This approach enables you to effectively adapt your marketing in real-time to a rapidly changing world with everchanging policies and disruptive trends that impact the lives and minds of your target audience.

Who needs to keep track of data that can't be used, controlled, or targeted? The GTO Tracking™ platform provides the data you need at a glance. There's no need to sort through piles of data in order to see what's going on with the important aspects of your ad campaigns, offers, and funnels. The Optimization Scout™️ eliminates clusterf*cks, "information overload," and headaches. With GTO Tracking™, useless data and senseless points of failure are a thing of the past.

Big data requires artificial intelligence in order to be understood or utilized. Marketing campaigns require Actual Intelligence in order to be successful because only real decisions produce real results. More data requires more people and more people will make more mistakes. GTO Marketing™ allows you to do more with less. It's not about the size of your data, it's what you do with it. Improving your marketing performance? That's big.

Dropping dollars only to pick up pennies? Knowing when to stop is as important as knowing when to scale. The GTO Marketing™ Strategy and and the GTO Tracking™ platform allows you to know exactly where to focus your efforts and when to stop spinning your wheels...before they start spinning. With GTO Tracking™ you'll never have to bet on a long shot in the dark when it comes to your marketing.

GTO Tracking™ has a unique Action Tracking Link™ feature that allows you to track any type of activity, including sales or affiliate commissions, with a special link. So, you don't have to fumble with variables or have the problem of needing to embed a code where you can't. You can also use the Action Tracking Code™. These functions do not require the harvesting of private user data... because that's creepy and unnecessary.

GTO Tracking™ is a private cloud service that is hosted on our powerful servers which means there's nothing to download, install, or configure... and there are no additional charges for hosting, clicks, security, or data retention.

The easy to follow instructional video will show you how to quickly begin using the platform. Get the answers or assistance you need from our help desk and schedule live consultations via phone or private online meetings. You'll never be lost or alone with your marketing again.

This is about YOU making your digital marketing easier and more successful.

Smart people that need to see better digital ad campaign performance.

Something that actually works.

No, they didn't.

No, but we provide stellar support.

Don't fret about the past...we're here now.